Mobile app advertising, particularly marketing is one of the most exceptional and effective ways of connecting to your target audience. Today, most people own and use smartphones as they are portable and have advanced to a state that they can do almost everything a computer can do. More and more people relying on smartphones for their every day tasks and developers are taking advantage of this by coming up with game changing applications.
If you are in this industry, then you are certainly aware that the application market has grown to a state where it is hard to be discovered by your potential audience. No matter how good a product is, it is of no use if it has no exposure. That is why app advertising has become a popular venture today.
Mobile app marketing is essential as it exposes your application to the entire market and makes it reachable. Your mobile app needs to do more than just sit in the market if you want it to sell. Mobile app marketing creates awareness and this reflects more downloads and sales if it’s a paid app. That’s not the only benefit of mobile app marketing though. There is a multitude of them and in this post, we are going to mention a few.
This type of app advertising gives you the opportunity to target true potential customers, unlike other advertisement strategies that target the huge audiences. The last thing you want is spending money on reaching many people, yet most of those people are not interested in your application.
High Response Rates
Another reason why app marketing is essential is because it has high response rates. In fact, the average response for app marketing campaigns is about 15%. This is almost five times greater than the average e-mail marketing campaign. A higher response rate means a higher ROI.
This is one of the main reasons why app advertising and marketing is essential for marketers. You’ll be giving your audience personal attention by using mobile adverting. All forms of personal marketing are more effective than general marketing strategies.
It is Easy to Track and Tweak
Thanks to advancements in technology, it is relatively easy to track and tweak mobile app marketing. In fact, you will be able to track the number of individuals who used your advertisements to install your applications and even see who come back to the platform after installing. You can’t do all this with a newspapers ad, can you? With such data, you will be able to tweak your marketing strategies for the best results.
It is quite hard to make a product or service that will stand out, with millions of apps in the stores. However, with app advertising, you will be able to reach your target audience and succeed with your venture. If you want optimized mobile app campaigns that will drive installs that will convert to high-value users, you may want to use Liftoff.io (http://liftoff.io/).